About the job
Brand Overview
LOGE Camps is inspired by the outdoor travel culture of the 70’s, creating destinations that have the relaxed energy of a road trip with friends. We believe community plays a huge role in people’s lives and their adventures, and we created LOGE Camps to be much more than just a place to stay the night.
Since our beginning in 2016, LOGE has grown to nine open Camps and more than a dozen in development — all near our favorite towns and trails. With a range of ways to stay – rooms, van hookups, tent spots, as well as group meeting spaces - LOGE inspires the best of the outdoors and community.
Company Culture
LOGE is made up of trail-wanderers, bikers, climbers, hammock-nappers, bbq-throwers, builders, and dreamers passionate about the outdoors, travel, philanthropy, and the environment. Our goal is to create unique lodging experiences in the center of great outdoor recreation hubs that give our guests a place to connect with others, try out new gear, and explore unfamiliar territory. We love to travel, we love the outdoors and we believe community plays a huge role in both our lives and our adventures.
Position Overview
LOGE Camps Management is seeking a Director of Marketing to join our team. This position is a remote work-from-home opportunity, plus travel.
Job Duties & Responsibilities
- Lead property level marketing strategies and initiatives for all existing and future LOGE Camps locations
- Develop unique marketing strategies and activations for each of the LOGE Camps location
- Leverage current and potential new technology solutions to drive both the customer experience and revenue opportunities with gear rentals, value add propositions, and experiential events. Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.). Collaborate with creative teams and agency partners to develop compelling content and visuals that resonate with the target audience.
- Lead digital marketing efforts with agency engagement, including paid search, email marketing, paid social media and meta search. Analyze digital analytics to track performance metrics and refine strategies for better engagement and conversion rates. Stay updated with digital marketing trends and technologies to implement innovative strategies.
- Develop partnerships with like-minded brands to create impactful partnerships that build brand awareness and drive revenue to the hotels
- Collaborate with internal teams to integrate partnership and event efforts into broader marketing initiatives, ensuring consistency in messaging and execution
- Partner with operations teams to coordinate all experiential event activations including concepting, planning, contract negotiations, budget, execution and post-event reporting and analytics
- Set marketing goals and objectives, including KPIs and metrics, while tracking progress and reporting to internal and external stakeholders
Skills Needed
- Be stoked about the LOGE Camps brand and the outdoors
- Ability to communicate effectively verbally and in writing
- Excellent listening and problem-solving skills
- Strong Analytical skills
- Ability to leverage data to make informed ROI decisions
- Ability to collaborate with other key stakeholders across both internal and external teams
- Overseeing multiple marketing projects simultaneously, ensuring timely delivery and adherence to goals.
Requirements
- Be stoked about the LOGE Camps brand and identify with its culture of Live Outside, Go Explore
- 7+ years of progressive marketing experience with experiential brands
Benefits/ Perks
- Free telemedicine and virtual mental health care access starting day one!
- Multiple health insurance and life insurance options
- 401k plan + company match
- Paid time off
- Paid holidays
- Pet insurance
- Employee Assistance Program
- Savings Marketplace discounts on event tickets, electronics, gym memberships + more!
- Brand Perks – Hotel discounts and Outdoor Life Perks!
- The hiring process may consist of a phone interview, manager(s) interview, drug screen, background check, reference checks, and potential employment assessment. This job description is only intended to provide a general description of the benefits and compensation applicable to this position. Paid Time Off (PTO) is available for eligible associates in accordance with the Company's Paid Time Off policy. Specific compensation and benefit details will be discussed during the interview process.
- Schulte Hospitality Group is an Equal Opportunity Employer.
Learn more at www.logecamps.com | follow us and see what we’re all about! @logecamps
